Finally, Design Policy

Finally, India got its own design policy on 9th Feb, 2007.

From many years many people related with design industries & education, along with CII (Confederation of Indian Industry) and DIPP (Department of Industrial Policy and Promotion), were working on this. Design drafts were made and nothing happened much in the area of so called Design, which is such an important aspect of human life.

India’s IIT institutes are well known in middle class families but the name of NID (world top 50 design school) leaves many clueless. And, amongst those who have heard about the same, equate it with another fashion designing school. There are so many IITs and IIMs but design institute … well last week only Govt. approved making of four more National Institute of Design which might awards degrees instead of postgraduate or undergraduate diplomas. After all in India there are only 10 design colleges compare to Korea 300 design colleges and number of design students producing every year in India are around 8-10,000 as compare to China 30,000.

A design policy provides the deciding factors for any plan to carry on in long terms, it talks about the objectives and determines the favorable & unfavorable conditions by determining the design issues for the same. After deciding a design policy monitoring and keeping updates on same is also important. It not only ensures the high quality design by following the designing standards and things could be complete in given time frame.

For ensuring a permanent design connection between the design professional, design researchers, design companies & organizations and communicating with others and reaching to a broader market & society and boosting up the economics of the nation.

Here are the excerpts from the National Design Policy:

    1. “platform for creative design development, design promotion and partnerships across many sectors, states, and regions for integrating design with traditional and technological resources.”
    2. global positioning and branding of Indian designs and making “designed in India” a by-word for quality and utility in conjunction with “Made in India” and “Served from India.”
    3. making India a major hub for exports and outsourcing of designs and creative process for achieving a design-enabled innovation economy;
    4. attracting investments, including foreign direct investments, in design services and design related R&D; and involving industry and professional designers in the collaborative development of the design profession.

So no more hindrance, Indians got the passport to design good stuff. )

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