Potato chips are all time favorite junk food. Earlier there were classic salted. Now more flavors are added. Even by considering the Indian spices and tastes. If MacDonald is making burgers in different choices by adding naram panner and tandoori chicken. Than our plain salted potato chips are also learning.
1st it was Frito Lays which come with flavors like Spanish tomato tango etc. After countries they brought the flavors of Indian chat – like golgappa style chips.
Fritolay – India’s followed by Uncle Chips, Kurkure (quite popular, now going to launch in USA), Lehar Namkeen and Chittos (which were very famous among children as they came up with a new pokemon character gift with every pack). BTW Frito lays is owned by Pepsi Co so definitely in terms of marketing and advertising they would not leave behind. Either its brand ambassadors like Cool Saif Ali Khan and Pretty Preity Zinta.
And there latest launched is wafer style chips. In India, potato chips are made at home by cutting potato slices and keeping in salted water and then drying in sun for few days and when want to eat fry them. There are many more version and methods to make chips in Indian kitchen by Indian Grandmothers.
Now come to the latest ad of Bingo- if you have seen the advertisement either on Television or heard on FM (and yes, not to leg behind on web world too they launched website). You might not understand what this ‘Mad angle’ is. Yes, there ads are ‘no confusion, great combination’. After SunFeast biscuits and pasta, the company is now venturing into the Rs 2,000-crore fast-moving branded snack market. They say: “Chips come in experimental flavours such as bindas masti chaas, chatkila nimbu achar and tandoori paneer tikka. Yet another product launched is “Mad Angles”, which according to the company, is inspired by the Gujarati snack khakra and comes in tomato and chilli flavours.”
Even Parle (a very old name specially for Parle G biscuits) is now bringing different flavors of cheese with a new brand name Musst bytes which have flavors- Tangy Tomato Or Garden spices.Let’s see in battle of crispy, spicy chips who won. I heard a mixed review about Bingo, where Paneer tikka is not at all advisable to taste. But people are trying different flavors for different type of ads, names and punch lines like ‘aajkal yeh bahut chal raha hain’ (for Parle Musst bytes) which means roughly – Now days very much in demand.